CrowdFunding White Paper
Sections
WHY CROWDFUND?
Besides the obvious benefit of increased fundraising potential, crowdfunding also offers a creative and engaging approach to raising awareness of your mission and ultimately, growing your brand.
Think about this. It's what we like to call the Rule of 10. First, imagine your organization has a donor list of 100 people. Now imagine your organization builds a crowdfunding campaign, and 10 of your supporters participate. Those 10 people create personal fundraising pages and then broadcast these pages to their social networks on a site like Facebook. Today, the average person has 130 Facebook friends,* so instantly, your supporters have exposed over 1,000 people, or 10 times your initial donor base, to your organization. Let's take it one step further and assume that each of the 10 personal pages produces 10 donors,** for a total of 100 new donors. With the Rule of 10, you have now just doubled your donor base.
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* http://www.facebook.com/press/info.php?statistics
** Based off the average of all active SimplyRaise fundraisers
